Blenders Pride Glassware Unveils FASHION NXT: A Revolution in Fashion and Style Beyond Runways

Blenders Pride Glassware, renowned for its 16-year legacy as a trendsetter in Indian style, has launched FASHION NXT, an innovative fashion platform aimed at revolutionizing fashion experiences beyond traditional runways. The platform is set to debut in Gurugram and Hyderabad and will extend its reach to newer cities, including Bhubaneswar and Pune, promising a fresh perspective on fashion and style.

With ace designer Ashish Soni as the curator-in-chief and a continued partnership with the Fashion Design Council of India (FDCI), FASHION NXT is a reimagined approach to fashion, style, and glamour. Departing from its predecessor, the Blenders Pride Glassware Fashion Tour, FASHION NXT will draw inspiration from global fashion and lifestyle trends, highlighting three distinct themes: WANDERLUXE, GLOSS & GLAM, and INTERGLAMATIC, representing luxury holiday wear, modern glamour, and futuristic fashion, respectively.

Fashion NXT 2024 will kick off with star-studded evenings in Gurugram and Hyderabad, curated by designers Rimzim Dadu and JJ Valaya, respectively. These events will showcase unique collections inspired by the themes of Fashion NXT 2024, providing a glimpse into the evolving trends in style. An exclusive preview of 'FASHION NXT SPOTLIGHT, powered by FDCI,' will also be featured, presenting emerging trends by nine renowned designers and styled by popular fashion influencers.

The journey continues with the BLENDERS PRIDE FASHION NXT FESTIVAL, a fashion-centric on-ground festival hosted as ticketed events in newer cities. The festival promises a diverse range of style and glamour experiences across fashion, culinary arts, music, and technology. Designers Nachiket Barve and Varun Bahl will unveil collections in Bhubaneswar and Pune, respectively, while the 'FASHION NXT SPOTLIGHT, powered by FDCI,' will be a central feature. STYLE 360º Fashion pop-ups, curated by aspirational lifestyle brands, and performances by renowned music artists DJ Ritviz and Kayan will further enhance the festival experience.

Kartik Mohindra, Chief Marketing Officer at Pernod Ricard India, expressed excitement about Blenders Pride Glassware Fashion NXT becoming a platform where the lifestyle aspirations of consumers merge seamlessly with global fashion trends. Ashish Soni, the Curator-in-Chief, emphasized that Fashion NXT is not just a showcase of future fashion trends but a platform bringing high fashion and glamorous style to newer audiences like never before.

Sunil Sethi, Chairman of FDCI, expressed pride in continuing the partnership, stating that Fashion NXT brings together new voices and trends for younger audiences in emerging cities. The schedule for Blenders Pride Glassware Fashion NXT 2024 includes curated events in Gurugram on February 2nd, Hyderabad on February 10th, Bhubaneswar on March 2nd, and Pune on March 9th.